Median annual salary: $108,950 · Range: $70,616 – $161,408 · Source: Government of Canada Job Bank (NOC 10030)
Annual figures assume 2,080 paid hours/year (40 hrs × 52 wks). Regional multiplier 0.97× applied to national Job Bank wage data.
Marketing managers develop and execute campaigns across digital and traditional channels. Strong demand in e-commerce, SaaS, and financial services. Data literacy and performance marketing experience are increasingly expected alongside brand skills.
Select an experience level for a detailed breakdown with negotiation advice specific to Victoria, BC:
| Experience | Low | Median | High | Range |
|---|---|---|---|---|
| Entry-Level (0–2 years) | $53,000 | $90,000 | $145,000 | |
| Mid-Level (3–6 years) | $67,000 | $112,000 | $178,000 | |
| Senior (7–12 years) | $78,000 | $131,000 | $210,000 | |
| Expert / Executive (12+ years) | $88,000 | $155,000 | $258,000 |
Marketing managers in Victoria are recruited across consumer brands, SaaS companies, and financial institutions; digital-channel ownership and performance-marketing fluency are the two skills that most drive compensation.
Victoria is home to the B.C. provincial government and a growing tech sector of remote-first companies and federal departments. Salaries for government and tech roles are competitive with Vancouver, though the overall market is smaller. Quality of life is high and competition for skilled workers is intense given a constrained labour pool on the island.
Top hiring sectors:
Notable employers: BC Government, TELUS, BC Ferries, Island Health, Victoria Airport Authority, Mayfair Shopping Centre
Based on Government of Canada Job Bank data (NOC 10030, 2024), the median annual salary for a Marketing Manager in Victoria, BC is approximately $108,950. The typical range runs from $70,616 at the 25th percentile to $161,408 at the 75th percentile, depending on experience, employer size, and specialization.
Below the national average. Victoria, BC's regional wage multiplier is 0.97× the national benchmark for this occupation. The national median for Marketing Manager is approximately $112,320/yr before regional adjustment.
The primary drivers are years of experience, employer size, industry sector, and professional certifications or designations. In Victoria, BC, the dominant employers for this role are in provincial government and technology, which set the market rate locally. Specialization and a track record of measurable outcomes are the fastest paths to the upper end of the range.
The median Marketing Manager salary of $108,950/yr places you at the 50th percentile for this occupation in Victoria, BC. Given British Columbia's cost of living, this provides a comfortable lifestyle for individuals and a reasonable foundation for a household. Use the JobCoach AI Salary Benchmarker to compare your specific situation against current market data.
Come prepared with market data (this guide plus at least two additional sources), a concise summary of your impact in previous roles, and a specific target number — not a range. In Victoria, BC, the top sectors hiring Marketing Managers include provincial government and technology, where competing offers are the strongest leverage. Always negotiate total compensation, not just base salary.
Enter your role, city, and experience level for a personalized Canadian salary benchmark — with negotiation context built in.
Get my salary benchmark →How to Tailor Your Resume for a Marketing Manager Role
ATS keywords, formatting tips, and before/after examples for marketing manager resumes.